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Disclaimer

Our Real vs. Fake guides are educational research, not certified authentication. Here's exactly what that means, and how we handle brand names, images, and affiliate links.

1. Educational purpose only, not a certified authentication

Our Real vs. Fake guides, resale value rankings, vintage shopping guides, and buying guides are provided for general informational and educational purposes only. They are compiled from publicly available brand specifications, retailer and resale-platform listings, and commonly reported counterfeit patterns — reviewed internally by our category specialists (see About Us).

We do not physically inspect any reader's item, and nothing on this site constitutes a certified authentication, appraisal, or guarantee that a specific item is genuine or counterfeit. Counterfeiters continuously refine their techniques, and a guide accurate at the time of publication (each guide carries a visible last-updated date) may not reflect the newest counterfeit batches. For any purchase where authenticity materially affects the price you're willing to pay, we recommend using a professional, paid authentication service in addition to our guides.

2. No brand affiliation

Verify Luxe Now is independent and is not affiliated with, sponsored by, or officially connected to any of the brands, designers, retailers, or marketplaces named in our content — including but not limited to Louis Vuitton, Gucci, Chanel, Hermès, Rolex, Cartier, New Balance, and every other brand referenced across our guides. All brand names, logos, and trademarks belong to their respective owners and are used on this site strictly for identification and descriptive comparison purposes, not to imply endorsement.

3. Images and third-party content

Where a guide includes product images sourced from a brand's official site, a retailer, or a resale marketplace, we credit the source where possible and use the image solely to illustrate the authentic detail being described (stitching, hardware, packaging, etc.). Copyright in those images remains with their original owners. If you are a rights holder with a concern about a specific image, see our Contact Us page for our takedown request process.

4. Affiliate disclosure

How we make money

Some links on this website may be affiliate links. If you make a purchase or sign up through one of these links, we may earn a commission at no additional cost to you. Our comparisons and rankings of these services are based on our own research and reader-reported experience, not on which partner pays the highest commission.

5. No liability for purchasing decisions

Buying secondhand, resale, vintage, or overseas goods — especially through proxy-buying services or peer-to-peer marketplaces — carries inherent risk that no article can eliminate. You are solely responsible for any purchase decision you make, and Verify Luxe Now is not liable for any financial loss, receipt of a counterfeit item, customs issue, shipping loss, or dispute arising from a transaction with a third-party seller, marketplace, or service, whether or not that party was mentioned in one of our guides.

6. External links

Our guides link to external retailers, marketplaces, proxy-buying services, and authentication companies for reader convenience. We do not control and are not responsible for the content, accuracy, availability, pricing, shipping practices, or authentication standards of any third-party website.

7. Not legal or financial advice

Nothing on this site — including our resale value rankings and "best investment" commentary — constitutes financial, investment, customs/import, or legal advice. Resale values change over time and can differ by condition, region, and market; treat our rankings as directional research, not a guarantee of future value.